Tata Indonesia, an Indian car brand, has unveiled its all-electric concept SUV, the Curvv, which is a hatchback but with an avant-garde design that combines sporty and elegant lines.
Tata has unveiled its all-electric concept SUV, a slant-back sedan with an avant-garde design that combines sporty and elegant lines.
The Curvv is built on the modular chassis of Tata’s new Generation 2 electric vehicle, which increases driving stability and allows for greater power output. The concept Curvv is based on Tata’s new 2nd generation EV modular chassis, which has been enhanced for structural strength and safety, increasing driving stability and allowing for greater power output to continue the reliability of the product. The steering wheel and air-conditioning panel add to the interior’s technological quality.
The interior of the Tata is designed in a Moorland Blue color scheme with a large floating center console and dashboard, while the piano lacquered capacitive touch steering wheel and air-conditioning panel add to the overall technological feel.
Tata Motors has changed its product lineup in response to global market changes, focusing on crossover and station wagon models, with the aim of providing consumers with a highly functional driving experience and shaping a fast life between city and countryside. Annual EV sales have increased by up to 353% compared to the same period in 2021.
In the past, Tata Motors launched affordable vehicles with a low entry barrier to capture the market, most notably the Nano series, which was launched in 2009 and made Tata Motors famous when it became available for less than NT$70,000.
The Nexon EV, for example, has a range of only about 400 kilometres, and its performance and charging efficiency are moderate compared to other international electric car manufacturers, but the entry-level model is still priced at only Rs 1,454,000 (which translates to about TWD 550,000). The Nexon EV is a mid-range vehicle, but at a price of only Rs 1,454,000 (which translates to about TWD 550,000), the entry-level model still makes many traditional fuel car consumers want to go electric.
The Nexon EV is priced at just Rs 1,454,000 (translating to about TWD 550,000) for the entry-level model, making many traditional fuel car consumers willing to take the plunge into electric vehicles. The Curvv crossover concept has not yet been unveiled, but Tata’s marketing strategy suggests that it will be priced more affordably than its competitors. If the production version of the Curvv remains handsome and affordable, it is expected to increase the competitiveness and sales of the brand’s new generation EVs and continue to boost the market share of Tata Motors and EVs in the Indian market.
In the past, sporty coupé hatchbacks were only available in the expensive luxury class. If the production version of the Curvv remains handsome and affordable, it is expected to increase the brand’s competitiveness and sales of the new generation of electric vehicles.